초록

This study aims to find ways to initiate the application of big data analytics using data collected by public agencies and private companies to travel demand forecasting. Various efforts have sought to improve the reliability and accuracy of travel demand forecasting, but it is almost impossible to quickly grasp changes in travel demand and their causes only through the existing method of conducting household travel surveys, which comes approximately every five years. So a new method is needed to more accurately forecast travel demand with more responsive data collected at shorter time intervals.